The research project ‘Energy Projects in Münsterland’ was represented at this year’s European Communication Conference (ECC) of the European Communication Research and Education Association (ECREA). The conference took place from 24 to 27 September in Ljubljana, Slovenia.
Our presentation, which focused on the first results of the project’s content analysis, was entitled ‘How do organizations responsible for green energy projects employ strategic communication to legitimize such projects? A quantitative content analysis’. Among other things, we showed which types of legitimacy are sought through strategic communication for energy projects and which legitimation strategies are used by the organizations responsible for such projects.
