A book chapter entitled ‘Striving for legitimacy: Strategic energy project communication and its characteristics’ by Prof. Dr. Helena Stehle, Julia Lührmann, M. A., and Dr. Bernadette Uth will soon be published in a volume on strategic sustainability communication. The handbook ‘Strategic Sustainability Communication: Principles, Perspectives, and Potential’ is edited by Prof. Dr. Franzisca Weder, Institute for Communication Management and Media at the Vienna University of Economics and Business.
The peer-reviewed chapter deals with corporate energy communication as a specific subfield of strategic sustainability communication. Based on the project’s literature review, characteristics such as stakeholders, goals, and implementation issues are examined. The concept of legitimacy is discussed as a key goal of strategic energy communication. The chapter also considers which discursive legitimation strategies are used to achieve this goal.
