Author: julia

A book chapter entitled ‘Striving for legitimacy: Strategic energy project communication and its characteristics’ by Prof. Dr. Helena Stehle, Julia Lührmann, M. A., and Dr. Bernadette Uth will soon be published in a volume on strategic sustainability communication. The handbook ‘Strategic Sustainability Communication: Principles, Perspectives, and Potential’ is edited by Prof. Dr. Franzisca Weder, Institute for Communication Management and Media at the Vienna University of Economics and Business.

The peer-reviewed chapter deals with corporate energy communication as a specific subfield of strategic sustainability communication. Based on the project’s literature review, characteristics such as stakeholders, goals, and implementation issues are examined. The concept of legitimacy is discussed as a key goal of strategic energy communication. The chapter also considers which discursive legitimation strategies are used to achieve this goal.

Two new student assistants have joined the research project team this year. Ante Leutloff is currently completing her Bachelor’s degree in Communication Science and Economics at the University of Münster and joined the team in March. Paula Fröhlich is pursuing her Master’s degree in Communication Science at the University of Münster and joined the project in July. We are very happy about the growth of our team and look forward to continuing our work together!

Read more about the research team here.

The research project ‘Energy Projects in Münsterland’ was represented at this year’s European Communication Conference (ECC) of the European Communication Research and Education Association (ECREA). The conference took place from 24 to 27 September in Ljubljana, Slovenia.

Our presentation, which focused on the first results of the project’s content analysis, was entitled ‘How do organizations responsible for green energy projects employ strategic communication to legitimize such projects? A quantitative content analysis’. Among other things, we showed which types of legitimacy are sought through strategic communication for energy projects and which legitimation strategies are used by the organizations responsible for such projects.